居民大型超市购物行为特征统计分析——以石家庄市为例  

Statistical Analysis on Shopping Behavior of Superrmarket Shoppers——A Case of Shijiazhuang City

作　　者：李伟才[1] 张莉佳[2] 张东凯[1] 

机构地区：[1]石家庄学院数学与信息科学学院,石家庄050035 [2]河北师范大学汇华学院,石家庄050091

出　　处：《江西科学》2015年第4期453-457,共5页Jiangxi Science

基　　金：河北省统计科学研究计划项目(2014HY14);石家庄市哲学社会科学规划课题(JJ1404);2015年石家庄市科学技术研究与发展指导计划项目

摘　　要：首先对石家庄北国超市北国商城店、谈固店、长江店3家超市进行了实地考察并发放调查问卷,收集统计了相关的信息,并分析超市的客流量分布情况。然后按年龄段、性别、出行方式进行分类,分析各家超市顾客的购物行为特征;再将3家大型超市进行比较,分析不同地段超市顾客购物行为的异同点;最后总结不同分类下石家庄居民大型超市购物行为特征。Firstly,we studied Shijiazhuang Beiguo supermarket Beiguoshangcheng store,Tangu store,Changjiang store on the spot,and carried out questionnaire survey. We collected relevant information,and analyzed consumer flow rate of supermarket. Then,the characteristics of shopping behavior of customers in various supermarkets were anal-yzed as sorting by age,gender and travel mode. By comparing three supermarkets,we obtained the similarities and differences of customer shopping behavior in different supermarket. Lastly,the characteristics of shopping behavior of supermarkets in Shijiazhuang be summed under different classifications.

关 键 词：石家庄 北国超市 客流量 购物行为 

分 类 号：F293[经济管理—国民经济] F721