企业竞争行动与绩效的关联性研究——基于市场与非市场的综合视角  

A Study on the Relationship between Firm Competitive Action and Its Performance:Based on the Comprehensive Perspectives of Market and Non-market

作　　者：邓新明[1] 叶珍[1] 许洋[1] 

机构地区：[1]武汉大学经济与管理学院

出　　处：《南开管理评论》2015年第4期106-120,共15页Nankai Business Review

基　　金：国家自然科学基金面上项目(71272232);武汉大学自主科研项目(人文社科)(2012YB054)资助

摘　　要：本文以中国家电行业上市公司为研究对象,从市场与非市场两个层面综合考察了企业的竞争行动、竞争对手响应行动(包括数量与速度)与绩效之间的关系。研究的主要结论有:第一,企业竞争行动(包括市场与非市场行动)越积极,绩效表现越好;第二,竞争行动对企业绩效具有直接的正效应,同时又由于引发了竞争对手的响应行动(数量与速度)而会对绩效产生间接的负效应;第三,竞争行动对企业绩效影响的净效应仍然为正,而且非市场行动的净效应要大于市场行动;第四,企业市场行动的复杂性、异常性、明显性对行动与绩效之间关系均具有显著的调节作用;第五,对于非市场行动而言,只有明显性对二者间的关系具有显著的调节作用。Based on listed companies of Chinese home appliance in- dustry, this article mainly discusses the relationship between com- petitive action and performance of focus enterprise firstly. Then, it makes a further investigation of the net effects of this action on its performance after offsetting the impacts caused by competitor responding actions （including action number and speed）, because competitor responses will weaken the first-mover advantage of the focus enterprise. In addition, if the focus enterprise actively takes a series of subtle competitive actions, it could effectively reduce the competitors＇ response when they try to promote their own perfor- mance. The focus enterprises can achieve its goals to maximize per- formance of this action. Therefore, this research will focus on how the characteristics of competitive action moderate the relationship between competitive action and performance of focus enterprise. Meanwhile, the above research will include both the market and the non-market action to make a comprehensive inspection, which will fill up the research gap in the previous studies which only focus on the market action.The main conclusions are as follows： firstly, the more positive competitive action the focus enterprise adopts, the better the performance it will achieve. Specifically, the short-term performance of market action is more obvious than the long-term; the long-term performance of non-market action is more significant than the short-term; Secondly, the enterprise competitive action has significant positive influences on both the number and speed of the competitive action of their competitors; The market action plays a significant positive role in promoting both the market and non-mar- ket action （number and speed） of competitors; however, non-market action only has significant positive influences on the number and speed of the competitor market action, and does not has significant positive influences on the number and speed of the competitor non-market action; Thirdly, both t

关 键 词：焦点企业行动 竞争者行动 行动特征 竞争互动 家电企业 

分 类 号：F426.6[经济管理—产业经济] F272.5F271