我国体育产业核心竞争力模糊综合评价体系的理论构建与实证  

Comprehensive Fuzzy Appraisal System of Core Competitiveness of Chinese Sports Industry

作　　者：张铖[1] 陈颇[1] 

机构地区：[1]重庆师范大学体育学院,重庆401331

出　　处：《武汉体育学院学报》2015年第9期46-51,共6页Journal of Wuhan Sports University

基　　金：国家社会科学基金项目(13XTY006);重庆师范大学青年拔尖人才培育计划项目

摘　　要：随着经济全球化的迅速发展,体育产业作为一种新兴产业,越来越受到世界各国的高度重视。国际间的体育产业竞争表现为各个国家的体育产业之间在国际市场上的实力较量,而国际市场上的竞争优势则又取决于体育产业核心竞争力的强弱。由此认为,如何准确、客观、科学地评价我国体育产业的核心竞争力就显得尤为重要。为此,该文以国内外企业核心竞争力研究成果为理论基石,结合目前我国体育产业核心竞争力的研究状况,采用模糊综合评价方法,对体育产业核心竞争力的评价指标体系与评价方法做出了理论探索,以期为我国政府和相关部门制定体育产业发展规划提供借鉴和参考。Along with the rapid development of the economic globalization, the sports industry has been laid on more and more emphasis throughout the world. The competitiveness of each country＇s sports industry depends on its core competitiveness in sports in the international market. In this paper, a fuzzy synthetic appraisal system was established in order to evaluate accurately, objectively and scientifically the core competitiveness of the Chinese sports industry and in order to draw up feasible development plans.

关 键 词：体育产业 核心竞争力 模糊评价 

分 类 号：G80-05[文化科学—运动人体科学]