BALIS原文传递服务营销策略研究  

The Study of Marketing Strategy of BALIS Document Delivery Service

作　　者：汪永红[1] 黄智武[1] 

机构地区：[1]中国人民大学图书馆

出　　处：《图书馆学研究》2015年第17期72-79,共8页Research on Library Science

摘　　要：以非营利组织战略营销理论为基础,通过对BALIS原文传递服务宣传推广策划与实践的梳理,总结了BALIS原文传递服务宣传推广营销的评估指标及营销效果,以期为未来工作指明方向。Based on the theory of the strategy and tactics of marketing of no-profit organization, this article presented the publicity, promotion and practice of the BALLS delivery service. It also summarized the evaluation indicators and marketing effect of promotion of BALLS delivery service, in order to indicate the direction of future.

关 键 词：BALIS 原文传递 营销策略 研究 

分 类 号：G252.4[文化科学—图书馆学]