青岛市开展医疗旅游可行性分析  

Feasibility Analysis To Carry Out Medical Tourism In Qingdao

作　　者：张广海[1] 高旭[1] 

机构地区：[1]中国海洋大学管理学院,山东青岛266100

出　　处：《江苏商论》2015年第7期61-64,70,共5页Jiangsu Commercial Forum

摘　　要：在分析国内外医疗旅游发展现状基础上,结合医疗旅游发展的特点,从青岛市旅游资源、医疗技术和水平、交通便利、医疗价格优势、潜在市场优势5个方面分析青岛市开展医疗旅游的可行性。初步提出了对青岛市开展医疗旅游的思路:塑造良好的医疗旅游形象;学习先进国家经验,参与国际医疗市场竞争;提高医疗技术和水平;医院与景区融合发展;与旅行社及保险公司合作,增强吸引力。On the basis of analysis of the status quo at home and abroad on medical tourism development,combining the characteristics of medical tourism development, tourism resources from Qingdao City, medical technology and the level of transport facilities, medical price advantage, the potential market advantage five analyzes conducted Qingdao Medical Tourism feasibility, initially proposed the idea of Qingdao to carry out medical tourism： create a good image of medical tourism; learning experience of advanced countries, to participate in international medical market competition; improve medical technology and level; hospitals and scenic integration and development; and travel agents and insurance companies, enhance the attractiveness.

关 键 词：医疗旅游 医疗资源 可行性 青岛市 

分 类 号：F124.5[经济管理—世界经济]