角色商品化的法律保护研究  

Research on Legal Protection of Character Merchandising

作　　者：柯淑英 

机构地区：[1]天津师范大学,天津300387

出　　处：《长江工程职业技术学院学报》2015年第3期49-52,共4页Journal of Changjiang Institute of Technology

摘　　要：如何平衡动漫角色原著作者、名人和二次开发利用的商品开发商等利益,目前在法律保护的具体适用上仍存在一定空白,笔者从网络商品的形象广告、动漫角色商品化等实例出发,引出对我国人格特征商品化、角色商品化保护状态的探讨。并例举了美国、日本、德国和世界知识产权组织在这方面的法律规定和特点,以期提供思路。进而结合现有的市场经济需求,在分析借鉴传统法律的规定和不足的基础上,从不同侧面对我国商品化权保护提出可行性方案。As to how to balance the original creators’interests of cartoon characters,celebrities and commodity development business of secondary development and utilization,there is no con-crete applied legal protection.Starting from such practical examples as network advertising,ani-mation characters＇commercialization and so on,protection status of personality characteristics merchandising and character merchandising in our country is discussed.Legal regulations and fea-tures in this respect in America,Japan,Germany and the world intellectual property organization are illustrated in order to provide train of thought.And then combining with the current demand of the market economy,on the basis of traditional legal provisions and the insufficiency,feasible plan for protecting the rights of character merchandising in our country is put forward from dif-ferent aspects.

关 键 词：商品化权 人格特征商品化 角色商品化 法律保护 

分 类 号：D923.4[政治法律—民商法学]