陕西体育文化产业核心竞争力类型及发展方向研究  

Research on the Core Competitiveness of Shaanxi Sports Culture Industry

作　　者：由文华[1] 郑雪玲[1] 饶思瑞[1] 

机构地区：[1]西安建筑科技大学体育系,西安710055

出　　处：《西安体育学院学报》2015年第5期567-570,共4页Journal of Xi'an Physical Education University

基　　金：陕西省社会科学基金项目(12P022);陕西省社会科学界重大理论与现实问题研究项目(2011Z032)

摘　　要：以陕西体育文化产业的发展环境为切入点,在分析陕西省体育文化产业现有类型和潜在类型的基础上,阐述了体育文化产业核心竞争力的表现形式,并提出了提升陕西体育文化产业核心竞争力的策略。研究旨在积极、稳妥地开辟省内外市场,培育具有地方特色的体育文化产业品牌,不断提升陕西体育文化产业的竞争力。Standing on sports culture industry＇s development environment of Shaanxi and aided by the analysis of existing and potential types of Shaanxi sports culture industry, the study expounds the forms of core competitiveness of sports culture industry, and then the article puts forward the strategy of Shaanxi sports culture industry＇s core competitiveness. It is of signifi- cance to actively and steadily open up markets, to foster local characteristics of sports culture industry brands, and to enhance Shaanxi sports culture industry within the industry competitiveness.

关 键 词：陕西 体育文化产业 核心竞争力 

分 类 号：G80-054[文化科学—运动人体科学]