大数据时代我国体育产业发展的机遇、挑战与对策  

Opportunities and Challenges for the Development of Chinese Sports Industry during the Age of Big Data

作　　者：谢经良[1] 孙晋海[2] 曹莉[1] 

机构地区：[1]曲阜师范大学体育学院,山东曲阜273165 [2]山东大学体育学院,山东济南250061

出　　处：《上海体育学院学报》2015年第4期59-63,共5页Journal of Shanghai University of Sport

基　　金：国家社会科学基金资助项目(12BTY010);山东省社会科学基金资助项目(12CTYJ12)

摘　　要：大数据时代我国体育产业面临的机遇:大数据的挖掘与分析为体育产业创造更多的价值;促进体育产业集群协同创新发展;加快体育产业科技化进程等。挑战:高级管理开发数据人才短缺;数据存储难;数据挖掘深度不够;用户信息及隐私易泄露;国外跨国公司对本土企业的威胁等。提出解决体育大数据存储问题、提升大数据处理和服务能力、引进数据处理高级人才、打造科研团队、保护个人隐私、做好体育产业协同创新研究等对策。This paper conducted the study on the opportunities and challenges for the development of Chinese sports industry at the age of big data. It points out that the opportunities include the following aspects： to create more values for the sport industry; to promote the collaborative innovation of sports industry clusters and to speed up the process of science and technology of sports industry. On the other hand, however, there are many challenges as well, including the talent shortage, data storage and data mining difficulty, the risk of user information and privacy leakage, and competitions with multi-national corporations coming into China, etc. The paper offered strategies as followed, improving the ability of data process and service; introducing talents of data analysis, building up scientific research teams, protecting individual privacy and developing collaborative innovation research of sports industry, etc.

关 键 词：大数据 存储 挖掘 体育产业 机遇 挑战 

分 类 号：G80-05[文化科学—运动人体科学]