文化软实力的传播——大陆影视节目的台湾媒体再现  

On Transmission of Cultural Soft Power——Taiwan Media Reproduction of the Film and TV Programs from China

作　　者：王淑平[1] 

机构地区：[1]厦门大学新闻传播学院,福建厦门361005

出　　处：《台湾研究集刊》2015年第4期87-94,共8页Taiwan Research Journal

摘　　要：影视媒体是文化软实力的重要传播载体,并主宰着流行文化及消费形态的走向。在全球化的传播语境下,国力的展现除政治经济力量之外,中国文化更应借由文化传播特有的跨越区域性与不分国界的感染力,将中国的文化元素及特点加以转化及运用在媒体影像的内容上,强化影响力、渗透力和吸引力。本文以提升中国"文化软实力"的角度出发,运用内容分析法分析大陆影视节目在台湾报纸媒体上的形象呈现,思考影视媒体所挟带的意识形态在报纸媒体上如何被转化与呈现。The film and television media is an important carrier of the cultural soft power, which dominates the trend of popular culture and consumption patterns. In the context of globalization, the elements and characteristics of the Chinese culture should be transformed and applied to the media image content, enhancing their influence, penetration and attraction by using the cultural dissemination appeal of its unique features of trans-city and no national boundaries. In view of further enhancement of China＇s ＂cultural soft power＂, this paper uses content analysis to analyze the image presentation of the mainland＇s film and television programs on Taiwan＇s newspaper media, and at the same time, reflect on the way the ideology of entertainment produced by the film and television media is transformed and presented on the newspaper media.

关 键 词：文化软实力 台湾报纸 大陆影视节目 媒体框架 

分 类 号：G206.3[文化科学—传播学]