互联网模式下冰雪体育旅游产业的管理与营销  

Under the Internet Model of the Winter Sports Travel Industry Management and Marketing

作　　者：王丰秋[1] 范爱玲[2] 

机构地区：[1]大庆师范学院体育学院,黑龙江大庆163712 [2]哈尔滨职业技术学院体育教研室,黑龙江哈尔滨150081

出　　处：《冰雪运动》2015年第1期87-89,93,共4页China Winter Sports

摘　　要：针对我国电子商务的日趋成熟,冰雪体育旅游产业管理与营销模式的互联网化成为一种必然的发展趋势。分析和探讨冰雪体育旅游产业互联网建设的现状和构建互联网模式下管理与营销的意义,并提出产业内部网络资源、产业之间互联网管理与运营模式,有效调整冰雪体育旅游产业内部与产业之间生产运营与管理服务的结构,为提高我国冰雪体育旅游产业互联网运营水平和核心竞争力提供理论参考依据。For our e-commerce matures, chinese ice-snow sports tourism management and marketing model of intemet technology has become an inevitable trend, the paper analyzes and discusses the status and significance of developing the ice-snow sports tourism informatization, and suggests some operation modes and development strategies which relate to network resource inside the industry and network alliance among the industries, effectively adjusting the production and management service structure of internal ice-snow sports tourism provides theoretical reference in order to provide a theoretical reference for improving the informatization operation quality and core competitiveness of chinese ice-snow sports tourism.

关 键 词：冰雪体育 旅游产业 互联网 运营模式 

分 类 号：G80-052[文化科学—运动人体科学]