农业现代化进程中农户农业标准化生产意愿分析  

Farmers' willingness to adopt the agricultural production standardization in the process of agricultural modernization

作　　者：熊肖雷[1] 李冬梅[1] 冯莹[1] 张苧文[1] 

机构地区：[1]四川农业大学管理学院,四川成都611130

出　　处：《农业现代化研究》2015年第5期862-868,共7页Research of Agricultural Modernization

基　　金：国家社会科学基金项目(13BJY114);四川省哲学社会科学研究规划项目(SC10B035)

摘　　要：农业现代化进程中,农户参与农业标准化生产,实质上就是参与农业现代化建设,其标准化生产意愿直接影响到我国农业现代化的进程和方向,关系到农业现代化的速度和效果。基于预期成本收益视角,分析了农业标准化与农业现代化之间的关系,提出农业转型升级背景下农业标准化新内涵,构建了农户农业标准化生产意愿及其影响因素的理论模型,运用Logistic计量模型和四川省11个县(市)297个种植业农户的调查数据对理论模型进行了实证检验。结果表明,生产行为特征因素对农户农业标准化生产意愿影响较显著,其中标准化种植成本、标准化风险成本具有显著负向影响,而标准化农作物增产比例、标准化农产品质量和农户组织化程度则具有显著正向影响。提出了改善农业标准化生产条件,加强农业科研院所与种子企业深度合作,培育名特优农作物新品种,提高标准化农产品单产,降低标准化农产品种植成本;鼓励"农超对接",减少流通环节,实现标准化农产品"优质优价"的政策建议。In essence, farm ers’participation in the agricultural production standardization is part of the agricultural m odernization in C hina.Farm ers’w illingness to participate in agriculturalproduction standardization w illdirectly affect the process,direction,and the speed ofagriculturalm odernization.From the expected costand incom e perspective,this paper analyzes the relationship betw een agricultural production standardization and agricultural m odernization, suggests the new connotation of agricultural production standardization under the background of upgrading agricultural industry, and constructs a theoretical m odel of farm ers’w illingness to participate in agricultural production standardization. T his paper also applies the m odel to conduct the em pirical analysis for the survey data of 297 rural households from 11 counties （cities） in Sichuan Province. R esults show that the production behavior characteristics is the m ost im portant factor in the farm ers’w illingness to participate in agricultural production standardization. T he costs and risks of production standardization have som e significant negative im pacts. B ut the increased yield and quality from the production standardization have som e significant positive im pacts. T herefore, this paper suggests that 1） im proving the production conditions of agricultural standardization;2） strengthening the depth of cooperation am ong agricultural scientific research institutions and seed enterprises;3） cultivating new varieties;4） im proving the yield of agricultural production standardization;5） reducing production costs of agricultural production standardization, 6） encouraging‘agriculture superm arketdocking’,and 7）reducing the circulation link and realizing the high price ofthe products from agriculturalproduction standardization.

关 键 词：农业现代化 农业标准化 农业产业升级 种植业农户 生产意愿 Logistic模型 

分 类 号：F304[经济管理—产业经济]