医院文化建设的实践与探讨  

Practice and Discussion of Hospital Culture Construction

作　　者：周玮[1] 

机构地区：[1]浙江大学医学院附属第四医院

出　　处：《医院管理论坛》2015年第9期13-14,共2页Hospital Management Forum

摘　　要：医院文化是医院的"灵魂",起着凝聚人心、推动发展的作用,对一家新建医院的意义更是不言而喻。本文以浙江大学医学院附属第四医院"文化大讲堂"品牌建设为例,阐述了文化大讲堂品牌建设的具体实践,以及其对医院文化建设的促进作用,并提出进一步发展的思路。Hospital culture is the ＂soul＂ of a hospital, which will generate cohesion and promote the development of a hospital. It is significant for a new hospital. This paper elaborated the practice of the brand construction of the culture lecture hall and its role in promoting hospital culture construction by taking the ＂cultural lecture hall＂ brand building in Fourth Affiliated Hospital of Zhejiang University School of Medicine as an example. At last, thinking of further development was put forward.

关 键 词：文化大讲堂 医院文化 文化品牌 

分 类 号：R197.32[医药卫生—卫生事业管理]