2014年中国纪录片频道综论  

Review of Chinese Documentary Channel in 2014

作　　者：张同道[1] 赵蓉[1] 

机构地区：[1]北京师范大学艺术与传媒学院,北京100871

出　　处：《艺术百家》2015年第4期72-76,115,共6页Hundred Schools In Arts

摘　　要：总体而言,2014年中国纪录片频道的发展仍处于较强烈的震荡之中,有停滞,有突破,瓶颈明显,机遇可观,但大势所趋,中国纪录片播出平台群已然建立,制作产业则有待强力推动。中央电视台纪录频道及科教频道打造具备全球传播能力的文化品牌,稳中有升,凸显特色编排。新晋上星频道——上海纪实频道和北京纪实高清频道贴近民生与开发新类型,拓展产业链,打造了多平台互动的产业化改革。地面纪录片频道不断强化对频道定位和节目的调整,使频道特色更加突出。这三个层次的中国纪录片频道,虽然各有特点,但是也在如下几个方面存在共性:节目制作的社会化趋向明显、行业交流频繁、国际化的交流和合作进一步密切、公司化的管理模式、多元化的盈利模式、通过媒体活动建立品牌形象。而这些相似点也预示着未来中国纪录片频道的发展趋势。Generally speaking, in 2014, Chinese documentary channel was still trapped in a relatively strong shock. There is backwater, and there is breakthrough, there is bottle neck and there is also opportunity. While the broadcast platform group of Chinese documentaries has already been established, therefore, its manufacture industry has yet to be strongly promoted. CCTV documentary channel and science and education channel are trying their best to create the cultural brand that has a international transmission ability. Newly advanced satellite channels such as Shanghai documentary channel and Beijing documentary channel press close to people＇s livelihood and endeavor to develop new types, expand industrial chain, and create multi - platform interactive in- dustrialization reform. Ground documentary channels increasingly enforce the channel orientation and adjustment in program, so as to make the features of the channel much more prominent. Based upon the above analysis, we find that there are several common aspects in above - mentioned three levels of Chinese documentary channels ： the socialization trend of program manufacture becomes more distinctive, communication in the circle of profession become more frequently, international communication and cooperation become closer. In addition , there are still similarities in demutualization management mode, plural profit model, establishing brand image through media activities. Such similarities also indicate the development trend of Chinese documentary channel.

关 键 词：电影艺术 2014年 中国纪录片频道 整体格局 产业化 传播 发展趋势 

分 类 号：J90[艺术—电影电视艺术]