十堰城市品牌形象塑造与城市文化特色建设  

On Brand Image of Shiyan City and Construction of Characteristic Urban Culture

作　　者：田运科[1] 李垣璋[2] 郑妍妍[3] 

机构地区：[1]湖北工业职业技术学院公共课部 [2]湖北工业职业技术学院科技处 [3]湖北工业职业技术学院人事处,湖北十堰442000

出　　处：《湖北工业职业技术学院学报》2015年第4期30-34,共5页Journal of Hubei Industrial Polytechnic

基　　金：十堰市2015年度社会科学研究立项资助课题

摘　　要：城市品牌形象塑造有利于促进十堰转型发展,十堰市委、市政府提出的"外修生态,内修人文"发展战略,对十堰转型发展、城市品牌形象进行了科学、准确定位。十堰城市品牌形象塑造除了常用的广告模式、名企模式、景点模式、活动模式外,还应注意位置模式、协作模式和宗教模式这三大特色模式。十堰要结合城区功能,进行太极武当文化、汉水郧阳文化、南水北调中线源头文化、东风汽车文化建设,并在城区南部突出秦巴文化、武侠文化建设,把百二河文化景观带和四方山生态文化园打造成十堰城市品牌形象综合展示区。Urban brand image construction promotes the transformation and development of Shiyan. The development strategy of ＂cultivate the ecology and cultivate the humanities＂ put forward by Shiyan Municipal Party Committee and Municipal Government, is scientific and accurate positioning of transformation development and urban brand image of Shiyan. Brand image construction of Shiyan City should pay attention to the location model, collaboration mode and religious mode in addition to the commonly used ad- vertising mode, famous enterprise mode, scenic spot mode and activity mode. Shiyan should strengthen cultural construction of Wu- clang Taiji Culture, Yunyang Hanjiang River Culture, Water Source Culture of Midline of the South-North Water Diversion Project, and Dong^eng Automobile Culture in accordance with its urban functions, give priority to cultural construction of Qinba culture, mar- tial arts culture in the southern city, and build the Baier River cultural landscape and Sifang Mountain Ecological Cultural Park into an outstanding displaying area of the brand image of Shiyan City.

关 键 词：城市品牌 城市文化 转型发展 特色文化 

分 类 号：G127[文化科学]