基于货运交易的物流平台盈利模式研究  

Study on Profiting Mode of Logistics Platforms Based on Freight Transport Transaction

作　　者：张子健[1] 陈全朋 

机构地区：[1]重庆交通大学管理学院,重庆400074

出　　处：《物流技术》2015年第15期6-9,20,共5页Logistics Technology

摘　　要：在阐述我国货运物流行业基本现状的基础上,从定义和实践的角度分析了物流平台的基本概念,然后提出了以互联网、大数据、金融等为主要驱动力的货运物流平台存在的多渠道的盈利模式,并对这些盈利模式进行了分析与展望。In this paper, on the basis of an introduction of the current status of the freight logistics industry in China and from the perspective of definition and practice, we analyzed the basic concept of the logistics platform, then proposed the multi-channel profiting model of the freight logistics platform driven by the internet, big data and finance, etc., and at the end forecast the development of these modes.

关 键 词：货运交易 物流平台 盈利模式 生态圈 互联网 

分 类 号：F259.2[经济管理—国民经济]