车货匹配网站评价指标体系的构建及实证分析  

Establishment and Empirical Analysis of Vehicle-cargo Matching Website Evaluation Index System

作　　者：陈进博 戚铭尧[1] 缪立新[1] 

机构地区：[1]清华大学深圳研究生院物流与交通学部,广东深圳518055

出　　处：《物流技术》2015年第15期140-143,共4页Logistics Technology

摘　　要：基于车货匹配网站的信息、功能及效益三大模块构建其评价指标体系,应用MA-OWA算子进行权重赋值,得到关键指标。在实证分析中,对相关网站进行考察并设计了测定方案来量化各项评价指标的表现,进而得出各网站的综合排序。实证结果表明,货源信息数量最受重视,信用评价次之,而效益模块的指标重要性最低。此研究对于车货匹配网站的设计、运营和管理具有现实指导意义。In this paper, we built the evaluation index system for the information, function and benefit modules of the vehicle-cargo matching websites, used the MA-OWA operator to assign weight to the indexes and obtain the key indexes. Then through an empirical analysis, we observed the relevant websites, designed the measuring process to quantify the evaluation indexes, next ranked the website accordingly and at the end, found that the cargo source quantity was the most valued index, followed by creditworthiness ranking and the benefit module was the least relevant one.

关 键 词：车货匹配网站 评价指标体系 MA-OWA算子 综合排序 

分 类 号：F542[经济管理—产业经济]