边境地区旅游环境与旅游体验质量研究——以丹东为例  

Tourism Environment and Tourism Experience Quality in Border Areas: a Case Study in Dandong

作　　者：罗云艳[1] 

机构地区：[1]辽东学院旅游管理学院,辽宁丹东118001

出　　处：《辽东学院学报（社会科学版）》2015年第4期37-42,共6页Journal of Liaodong University：Social Science Edition

基　　金：辽宁省教育科学"十二五"规划课题(JG14EB102)

摘　　要：边境地区不同于普通旅游区,旅游者体验质量对于边境地区旅游营销具有重要意义。以丹东为例,根据文献分析法和专家访谈法确定了调查量表,调查发现游客体验质量不仅与边境地区本身旅游环境有关,还与其相邻国家环境有关。Tourist experience quality is especially meaningful to the tourism marketing of the frontier area. In this study, a survey was conducted with a questionnaire scale. It was found that tourist experience quality was not only related with the tourist environment of border region, but also with the environment of its neighboring country.

关 键 词：边境地区 旅游环境 旅游体验质量 丹东 

分 类 号：F590.3[经济管理—旅游管理]