论青花元素对包装设计审美心理的激活  

On Stimulating Aesthetic psychology of Packaging Design in Blue & White Elements

作　　者：刘立维[1] 

机构地区：[1]湖南工业大学机械学院,湖南株洲412000

出　　处：《韶关学院学报》2015年第7期121-124,共4页Journal of Shaoguan University

基　　金：湖南工业大学教育教学改革研究项目"青花瓷色彩哲学思考与色彩构成教学研究"(2014B43)

摘　　要：针对中国传统青花元素在包装设计中的广泛应用情况,分析青花元素包装设计早期审美心理的认知特征,提出青花元素在色彩、构图和造形设计等方面涉及多个心理美学因素,确认包装设计需要综合考虑这些因素,使物象、意象和印象的形成能够激活消费审美心理,以实现最优化青花包装艺术设计的美学效果。Based on the general application of China＇s traditional blue and white design in packaging, analysis has been made into the features of blue and white elements of early aesthetic psychology in packaging, and therefore the paper holds the view that the blue and white are related to many aesthetic and psychological factors in aspects as dyeing, diagramming and model designing and confirms that packaging should take all these factors into account and makes the formation of object, image and impression stimulating aesthetic psychological consumption so as to realize the ultimate visual effects for packaging art design.

关 键 词：青花元素 包装设计 审美心理 激活 

分 类 号：J52[艺术—艺术设计]