基于竞争态及其转移模型的湖南省入境旅游市场研究  

Research of Hunan Inbound Tourism Market Based on the Market Competitive State and Its Transfer Model

作　　者：黄明元[1] 吴艾[1] 

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《怀化学院学报》2015年第8期15-20,共6页Journal of Huaihua University

基　　金：湘潭大学博士启动课题--湖南生态型旅游产业集群的构建及其政策研究(11QDLY03)

摘　　要：以1997-2013年湖南省及其各市州相关数据为基础,运用旅游市场竞争态及其转移模型分析湖南省入境旅游客源市场及其各市州目的地市场的竞争态。结果表明:日本、港澳台和美国是湖南入境旅游的主力军,幼童市场和瘦狗市场占绝大部分,市场结构不平衡;在目的地市场方面,长沙、张家界和岳阳一直占主导地位,郴州是入境发展的新兴市场,幼童市场和瘦狗市场动荡起伏,具有巨大的发展潜力;湖南入境旅游得到了很大发展,但在区域合作、产品创新、市场挖掘等方面仍有很大的提升空间。Based on the related data from 1997 to 2013 , the tourism market competitive state and its transfer model is used to analyze the inbound tourism market of Hunan province . The results show that Japan , Hong Kong , Macao , Taiwan and the United States are the main forces of inbound tourism . With child market （market with high increase rate but low occupancy rate ） and dogs market （market with low occupancy and increase rate） occupying most , market structure is not balanced . In terms of destination market , Changsha , Zhangjiajie and Yueyang are standing the dominant position while Chenzhou is an emerging market . Child market and dogs market are volatile and have huge development potential . Inbound tourism has greatly developed , but it still has great room to improve in regional cooperation , product innovation and explore market and so on .

关 键 词：市场竞争态 客源地市场 目的地市场 湖南 

分 类 号：F590[经济管理—旅游管理]