新时期水果礼品包装设计的再思考  

Rethinking about Fruit Gift Packaging Design in the New Era

作　　者：刘文良[1] 刘荣[1] 

机构地区：[1]湖南工业大学,株洲412007

出　　处：《包装工程》2015年第18期83-86,91,共5页Packaging Engineering

基　　金：国家社科基金后期资助项目(12FYS010);湖南省研究生科研创新项目(CX2014B431);株洲市社会科学研究项目(ZZSK14089)

摘　　要：目的寻求水果礼品包装设计的创新性策略。方法调研当今市场上水果礼品包装的弊病,结合实例明确水果礼品包装设计的新方向,探索创意型水果礼品包装的市场可行性。结论水果礼品包装设计应该以生态理念为依据,从品牌标识、功能结构、外观形制、文化内涵等方面体现创意构想,展现新型水果礼品包装设计的独特魅力。It aims to seek the innovative tactics of fruit gift packaging.Disadvantages of fruit gift packaging are research on the market today, combined with the new direction of explicit examples of fruit gift packaging design, the market feasibility of creative fruit gift packaging is explored.Design of a fruit gift packaging should be based on the ecological idea as a basis, the embodiment of creative idea from the brand logo, packaging structure, appearance, cultural connotation etc, to show the unique charm of new fruit gift packaging design.

关 键 词：水果 礼品包装设计 生态理念 安全性 

分 类 号：TB482[一般工业技术—包装工程]