俄罗斯旅华市场的发展现状、问题及对策研究——以山东省为例  

The Present Situation, Problems and Countermeasures of Russia's Outbound Market to China——A Case Study on Shandong Province

作　　者：王世臣[1] 

机构地区：[1]山东师范大学外国语学院,济南250014

出　　处：《河北旅游职业学院学报》2015年第3期27-32,共6页Journal of Hebei Tourism College

基　　金：2012年山东省社会科学规划研究基金重点项目"山东省俄语导游人才培养状况分析与对策研究";编号:11BWXJ01

摘　　要：随着我国入境旅游业的发展,俄罗斯作为我国重要的入境客源国的地位日益突出。山东省既是我国的经济大省,又是文化大省、旅游大省。近年来,山东省的俄罗斯客源市场出现了一些新变化。以山东省为例,分析近年来该省俄罗斯客源市场的状况及发展趋势,明确入境旅游发展的自然和社会条件,探讨影响俄罗斯客源市场发展的不利因素以及存在的主要问题,并提出我们的对策和建议,从而探索山东省俄罗斯入境旅游未来发展的思路,以期对山东省、乃至全国的俄罗斯客源市场的发展提供一点启示。With the development of inbound tourism in China, Russia, as the important inbound source country of China, is becoming more prominent. Shandong is not only a big economic province, but also a big cultural and tourism province in our country. In recent years, Russian tourism in this province presents some new changes. Taking Shandong as an example, the paper analyzes present state of Russian tourist recourses market and its development trend, explores disadvantageous factors and problems which have inlfuence on its tourist’s market and comes up with countermeasures and suggestions. Based on this situation, the author could explore development thoughts of Shandong’s Russian inbound tourism and tries to get enlightenment to inbound tourism of Shandong and even of China.

关 键 词：入境游 俄罗斯 山东 问题 建议 

分 类 号：F590[经济管理—旅游管理]