宁夏沙湖景区定价因素分析——基于门票涨价和“一元门票”调查  

An Analysis of Pricing Factors in Shahu Scenic Spot in Ningxia——based on the Survey of Ticket Price Rising and“one yuan ticket”

作　　者：王光伟[1] 李先锋[2] 

机构地区：[1]湖南师范大学资源与环境科学学院,湖南长沙410081 [2]北方民族大学管理学院,宁夏银川750021

出　　处：《价格月刊》2015年第9期42-45,共4页

摘　　要：通过实地调查,分析门票涨价和"一元门票"给沙湖景区客流和收入带来的影响,全面考虑影响准公共物品类景区定价的资源性质、运营成本、环境承载力、淡旺季、社会整体经济状况等因素,制定合理的门票价格,以实现社区增权、保证公共利益、维持景区运营,为同类型景区门票定价提供有益的借鉴。By field survey, this paper analyzes the impact of ticket price rising and ＂one yuan ticket＂ on the guest passenger flow and income in Shahu scenic spot, takes a comprehensive consideration of the impact of resource nature, operation cost, environment bearing capacity, low and peak season and the whole social economic situation on quasi-public goods scenic price, sets reasonable ticket price to meet the utility empowerment, guarantee the public welfare, maintain operation of scenic spot, and provides beneficial reference for same type scemc ticket price.

关 键 词：沙湖景区 门票定价 准公共物品 增权 

分 类 号：F726[经济管理—产业经济]