移动微视频传播的用户行为心理特征——基于腾讯微视平台的探析  

Cyber Users' Behavioral Psychological Features of Micro-Video Transmission——An Analysis of Tencent Weishi

作　　者：许小青[1] 刘开骅[1] 

机构地区：[1]南京政治学院新闻传播系,江苏南京210003

出　　处：《云梦学刊》2015年第5期146-150,共5页Journal of Yunmeng

基　　金：国家社科基金军事学项目"借助新媒体传播实施国防舆论动员研究"(11GJ003-031)阶段性成果

摘　　要：微视作为腾讯公司开发的一款手机微视频分享平台,受到了用户的广泛好评与青睐。不同于以往的微博或者QQ等即时社交媒体工具,它由原来的文字和声音拓展到三维的场景式投射,可以给用户带来更直观的体验;同时,因其具有动态的社交语言特性,从而以一种独特的方式建构起网络空间的虚拟关系。Weishi, as a micro-video sharing platform developed by Tencent Company, is widely welcomed and acclaimed by users. Different from the past SNS tools like Microblog or QQ, it expands from the text and sound to the three-dimensional scene type, bringing more intuitive experience to users. Meanwhile, it sets up cyber virtual relationship with its unique way because of its dynamic social language.

关 键 词：微视 移动新媒体 传播心理 受众行为 

分 类 号：G206[文化科学—传播学]