旅游景区盈利模式创新策略研究——以咸宁市为例  

Research on the innovation strategy of the profit pattern of scenic area——taking Xianning city as an example

作　　者：周薇薇[1] 胡晓峰[1] 阮伟[1] 

机构地区：[1]咸宁职业技术学院商学院,湖北咸宁437100

出　　处：《辽宁工程技术大学学报（社会科学版）》2015年第4期386-389,409,共5页Journal of Liaoning Technical University(Social Science Edition)

基　　金：咸宁职业技术学院校级课题青年项目(2015y013)

摘　　要：针对旅游景区盈利模式问题,采用归纳分析的方法,以成宁市为例,分析了旅游业盈利过度依赖门票收入的根源。归纳了包括旅游消费群体、旅游消费功能和消费结构在内的旅游产业行为主体的未来衍化趋势,结合成宁市实际设计了咸宁市旅游景区可能的盈利模式。In view of the profit mode of tourist attractions,using the induction analysis,taking Xianning city as an example,the root cause of tourism profit relying too much on ticket sales is analyzed.Then,the future direction of the three subjects of tourism industry is concluded,including tourism consumption groups,consumption function and consumption structure.Finally,combined with the situation of Xianning city,the feasible profit mode of scenic areas in Xianning city is put forward.

关 键 词：旅游景区 盈利模式 产业链 旅游消费 消费结构 

分 类 号：F592.0[经济管理—旅游管理]