我国出游市场的影响因素、区域差异与开发模式——基于客源地出游动机市场细分的实证分析  

Influencing Factors, Regional Differences and Development Mode of Travel Market in China——An Empirical Analysis Based on Market Segmentation of Travel Motivation

作　　者：黄和平[1] 冯学钢[1] 万田户[1] 

机构地区：[1]华东师范大学商学院,中国上海200241

出　　处：《经济地理》2015年第9期195-201,共7页Economic Geography

基　　金：国家社会科学基金重点项目(12AJY008);国家哲学社会科学基金项目(11CJY082)

摘　　要：客源地出游市场的时空波动为旅游业内涵式发展提供了广阔空间,但不同出游动机的客源细分市场(观光游览、商务会议、探亲访友、宗教旅游等)的时空波动强度是有差异的。从时间和空间两个维度,对八种不同出游动机细分市场的变量弹性进行了面板回归分析后,得出各影响因素变量的敏感程度(弹性)也不尽相同,进而在聚类分析的基础上,提出了更具针对性的、符合各省市自治区客源市场自身特征的开发模式和技术路径,为全国范围的客源市场潜力的精准开发提供实施路径和决策依据。The temporal and spatial fluctuations of the travel market provide a broad space for the tourism＇ s connotative development. However, the fluctuating intensity of segmented markets with different travel motivations （sightseeing, business meeting, friend-relative visit, religious tourism, etc.）are different both in time and space. In this paper, from the two dimensions of time and space, a panel regression analysis for the variable elasticity of the segmented markets with eight different travel motivations is utilized, and it is concluded that the sensitive degree of each factor is not the same. Therefore, on the basis of the cluster analysis, it puts forward a more targeted development mode and technical path, which will conform to the regional characteristics, to provide a implementation path and decision basis for the precise development of the market potential nationwide.

关 键 词：出游率 季节性波动 市场潜力 开发模式 中国 

分 类 号：F59[经济管理—旅游管理]