当代大学生可持续消费观分析  

Analysis of the sustainable consumption concept of contemporarycollege students

作　　者：王静[1,2] 万红莲[1,2] 宋海龙[1,2] 

机构地区：[1]陕西省灾害监测与机理模拟重点实验室,陕西宝鸡721013 [2]宝鸡文理学院地理与环境学院,陕西宝鸡721013

出　　处：《宝鸡文理学院学报（自然科学版）》2015年第3期57-61,共5页Journal of Baoji University of Arts and Sciences(Natural Science Edition)

基　　金：陕西省教育厅重点实验室项目(11JS011);陕西省教育科学"十二五"规划课题(SGH140676);宝鸡市科技计划项目(14SFGG-2);宝鸡文理学院院级重点项目(ZK12050);宝鸡文理学院自然地理学陕西省重点学科基金资助;国家级大学生创新创业训练计划(201410721029);陕西省大学生创新创业训练计划(2014S1716)

摘　　要：目的以宝鸡文理学院在校大学生为调查对象,分析当代大学生消费观念存在的主要问题和形成原因。方法采用问卷和个别访谈的方式调查并统计数据,对可持续消费观念、习惯分类赋值并计算权重,分析计算结果;利用假设检验的方差原理分析大学生可持续消费观念与习惯之间的相互关系。结果大学生的可持续消费观念与消费习惯是紧密相关的。家庭、学校和周边环境是影响其消费观念的主要因素。可持续消费观念意识淡薄是形成部分大学生奢侈性消费习惯的主要原因。结论可持续消费理念的缺失是导致当代大学生过度超前、奢侈性消费习惯形成的重要原因,并在一定程度上影响着大学校园乃至整个社会的消费风气。Objective--To analyze the major problems and causes of the consumption attitudes of contemporary college students with the students in Baoji University of Arts and Sciences as respond- ents. Methods--The survey and data statistics are accomplished by using questionnaires and individual interviews, sustainable consumption concepts and habits are classified and weighted in order to analyze factors and causes of their sustainable consumption concepts; the principle of hypothesis testing through variance analysis is employed to find out the relationship between sustainable consumption concepts and consuming habits. Results--The sustainable consumer attitudes and consuming habits of contemporary college students are closely related to each other. The main factors that affect their con- sumer attitudes are family, school and its surrounding environment, and the main reason that leads to their fading awareness of sustainable consumer attitudes is the habit of purchasing luxury products. Conclusion--Inappropriately, extravagant consuming habit is an important condition for the contemporary college students to achieve sustainable consumption concept, which has greatly affected the consumer culture of university even the whole society.

关 键 词：大学生 可持续消费 消费观 分类赋值 方差分析 

分 类 号：F014.5[经济管理—政治经济学]