基于SEO工作过程的网络营销课程改革研究  

作　　者：杨自辉[1] 吴名蒙[1] 

机构地区：[1]长沙师范学院经济管理系,湖南长沙410100

出　　处：《高教学刊》2015年第21期140-141,143,共3页Journal of Higher Education

基　　金：湖南省教育厅教研教改项目(基于工作过程系统化的电子商务课程体系构建研究)

摘　　要：搜索引擎优化是网络营销课程中的重要技能之一。《网络营销》课程传统教学存在诸多弊端,基于SEO工作过程进行网络营销课程教学改革是应用型教学的必然发展方向。本文基于SEO六个工作过程论述了网络营销课程改革与实践,并兼述了软文营销、微信营销的工作过程在网络营销课程改革中技能的培养。Search engine optimization is one of the important skills in the course of network marketing. There are many disadvantages in the traditional teaching of ＂network marketing＂, which is based on the work process of SEO, and the teaching reform of the course of network marketing is the inevitable development direction of application ori- ented teaching. This paper discusses the reform and practice of network marketing course based on the SEO＇s six working process, and also the process of the soft article marketing, micro channel marketing in the network marketing curriculum reform skills training.

关 键 词：搜索引擎优化 工作过程 网络营销 课程改革 微信营销 

分 类 号：G642[文化科学—高等教育学]