连云港东方对虾的销售渠道创新  

Innovation of Lianyungang Specialty Sales Channels of Oriental Prawns

作　　者：刘教猴 陈林敏[1] 张蕊[1] 吴德利[1] 王祥翠[1] 

机构地区：[1]淮海工学院商学院,江苏连云港222005

出　　处：《淮海工学院学报（人文社会科学版）》2015年第8期96-98,共3页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：江苏省大学生实践创新立项课题

摘　　要：针对连云港特产东方对虾的销售渠道现状,归纳总结销售渠道暴露出的多层次、多环节、分散化、弱控制的弊病,分析了影响东方对虾渠道创新的因素,提出了品牌专卖店、O2O销售平台、海产品会展平台、海洋观光旅游平台、构建基于物联网的生鲜农副产品可追溯全冷链管控平台等渠道创新的建议。As for the situation of gianyungang specialty of oriental prawns sales channels, the paper sums up the dis- advantages of the sales channels in multi levels, links, diversification and controlling. It analyzes the influential ele- ments of the oriental prawns channels innovation and puts forward suggestions including the brand stores building, O2O sales platform, seafood exhibition platform, marine tourism as well as construction of fresh agricultural and side- line products based on Internet with the traceability of the whole channels such as cold chain control platform.

关 键 词：东方对虾 连云港特产 销售渠道 创新 

分 类 号：F307.46[经济管理—产业经济]