基于生态农业基地的嘉兴有机农产品O2O智能销售系统的研究  

Research on the O2O Intelligent Marketing System of Jiaxing's Organic Products Based on the Ecological Agriculture Base

作　　者：陈杰[1] 

机构地区：[1]嘉兴职业技术学院,浙江嘉兴314000

出　　处：《农业网络信息》2015年第9期49-52,62,共5页Agriculture Network Information

基　　金：嘉兴市科技局项目(编号:2014AY21005)

摘　　要：以嘉兴有机农产品销售现状调研为基础,分析影响有机农产品线上市场发展现状和存在的问题,并提出利用云计算平台、RFID智能销售系统管理等先进信息技术构建嘉兴有机农产品O2O智能销售管理系统,进而完善有机农产品线上和线下有机结合的销售模式,从而实现有机农产品的质量安全溯源体系,充分降低销售成本,提升有机农产品的质量安全档次^([8])。Based on the survey of Jiaxing＇s organic agricultural product marketing, this paper analyzed the development status and existing problems of organic agricultural products online marketing, and proposed to building the 020 intelligent marketing system of Jiaxing＇ s organic products by using cloud computing platform and RFID smart sale system, so as to perfect the marketing mode combining online and offline marketing and quality safety traceability system, reduce marketing cost and upgrade the quality safety level of organic agricultural products.

关 键 词：生态农业基地 有机农产品 O2O 智能销售系统 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]