论电子商务生态系统的构建和变革——以阿里巴巴为例  

Construction and Transformation of the Electronic Commerce Ecosystem-Taking Alibaba as an Example

作　　者：王乐鹏[1] 李春丽[1] 王颖[1] 

机构地区：[1]上海电力学院经济与管理学院,上海200090

出　　处：《科技广场》2015年第7期177-179,共3页Science Mosaic

摘　　要：PC时代,阿里巴巴取得了巨大成功。移动互联时代的到来,阿里巴巴生态系统面临危机。本文阐述了电子商务生态系统的概念、特点,分析了阿里巴巴生态系统的构建、变革战略,认为该生态系统的变革将使得物种更适应环境,有较好的前景。Alibaba has achieved great success in the PC era. However, the coming of the Mobile Internet era makes it facing crisis. This paper expounds the concept and characteristics of the electronic commerce ecosystem,analyzes the construction and the reform strategy of the ecological system of Alibaba, and considers that the reform will make the species more adapt to the environment, and will have a good prospect.

关 键 词：电子商务 生态系统 阿里巴巴 

分 类 号：F713.36[经济管理—产业经济] F724.6