7天连锁酒店发展的SWOT分析  

A SWOT Analysis of the Development of 7 Days Inn

作　　者：周兴[1] 彭保发[1] 吴云超[1] 黄佳 

机构地区：[1]湖南文理学院资源环境与旅游学院,湖南常德415000 [2]常德长麓(茂林)培训学校,湖南常德415000

出　　处：《时代农机》2015年第4期60-64,151,共6页Times Agricultural Machinery

基　　金：湖南省重点建设学科(产业经济学);湖南省旅游管理类校企合作示范基地资助

摘　　要：由于高档酒店超出了多数人的接受范围,使得经济型酒店受到了很多人的欢迎,虽然目前市场形势较好,市场前景广阔,但在经济型酒店发展迅速同时,也存在着不少的问题。文章就是从我国经济型酒店的现状入手,以极具代表性的7天连锁酒店为例。综合运用对比分析、数据分析等不同分析方法,指出了近几年我国经济型酒店迅猛发展的原因和发展过程中存在的主要问题,提出了这个行业未来的发展前景和发展战略,如重视主题文化、实行差异化管理、择优选择加盟店、建立完善的管理系统等等,希望对我国经济型酒店的发展提供参考价值。since the luxury hotel is beyond the accept scope of most people ,the economic hotels are more welcomed by many people,although the present market situation is sound and the market prospects are broad, but along with the rapid development of economic hotels ,there are also a lot of problems.This paper is started from the current situation of economic hotels in our country and took the typical representative 7 Days Inn for example. it the pointed out rea-sons why the economic hotels are developing rapidly and the main problems existing in development with the contrasive analysis and comparative analysis,data analysis and other analysis methods Comprehensively,and proposed the development prospect and strategies in this industry, ,like to lay emphasis on theme culture,to carry out the differential management, to select the optimal franchisees ,to establish perfect management system and so on,hoping to provide reference for the development of ecomonic hotel in our country.

关 键 词：经济型连锁酒店 发展策略 7天连锁酒店 SWOT分析 

分 类 号：F719.2[经济管理—产业经济]