消费视野下竞技武术市场发展的研究  

Research into the Development of Competitive Martial Arts Market from the Perspective of Consumption

作　　者：韩子鹏[1] 

机构地区：[1]吉林化工学院体育部,吉林吉林132022

出　　处：《吉林化工学院学报》2015年第9期43-46,共4页Journal of Jilin Institute of Chemical Technology

摘　　要：运用文献资料法、逻辑分析法等方法,以消费社会为背景,对中国武术产业发展的构成要素进行分析,结果表明:竞技武术市场具有体育消费的时尚性、虚拟性、阶级性、多元性的特点。针对竞技武术市场所具有的优势和劣势,提出改善消费结构,培养竞技武术人才,增加打练结合赛事内容。培养文化归属感,提高服务质量,组建中介公司等竞技武术市场发展策略。This paper analyzes the elements of martial consumption society by using the methods of literature competitive martial arts market has the characteristics o the considerati suggestions of arts industry development review and logical analysis under the background of and the results show that f fashion, virtualization, hierarchy and divers on of the advantages and disadvantages of improving the consumption structure, cultiv competitive martial arts ating competitive martial practice of competition with daily exercise. Besides that it also provides strategies competitive martial arts market：to cultivate cultural sense of belonging, to improve the construct intermediary company. market, arts tal for the ty. With forward ents, combining development of quality of service and to

关 键 词：消费 竞技武术 市场发展 

分 类 号：G85[文化科学—民族体育]