新能源汽车产业的市场培育对策研究  

The Countermeasures Study on the Market Growth of New Energy Vehicles Industry of China

作　　者：桑杨[1] 张健明[2] 毛艳[1] 

机构地区：[1]上海工程技术大学管理学院,上海201620 [2]上海工程技术大学社会科学学院,上海201620

出　　处：《科技管理研究》2015年第19期94-97,102,共5页Science and Technology Management Research

基　　金：2013年度上海市软科学基金重点项目"构建战略性新兴产业竞争力研究框架--以新能源汽车为例"(13692180600);上海工程技术大学研究生科研创新项目(E1-0903-14-01065)

摘　　要：借鉴发达国家新能源汽车产业的市场培育的成功经验,认为我国必须从细分市场,抓住早期消费者;尊重市场规律,优先培育混合动力;完善产业链扶持政策,继续增加政策扶持力度等方面入手,寻求我国新能源汽车产业的市场培育的对策。Learning from the successful experience of new energy automotive industry market cultivation from developed countries, the author thinks that our country must proceed from market segments to catch the early consumers; respect the market rule and give priority to foster hybrid; complete the industrial chain supporting policy and continue to increase policy support ; improve the industry standard system and strengthen market supervision; increase social awareness to improve con- sumer maturity and mandatorily introduce relevant laws and regulations and other aspects, to seek China＇s new energy auto- motive industry market cultivation strategies.

关 键 词：新能源汽车 市场培育 借鉴 对策 

分 类 号：F426.471[经济管理—产业经济]