时变需求下服装销售企业的动态库存控制  

Dynamic inventory control of garment sales enterprise under time varying demands

作　　者：王富忠[1] 

机构地区：[1]浙江科技学院经济管理学院,浙江杭州310023

出　　处：《纺织学报》2015年第10期167-172,共6页Journal of Textile Research

基　　金：国家自然科学基金青年科学基金项目(70903021);浙江省教育厅一般研究项目(Y200906407)

摘　　要：鉴于服装销售具有很强的季节性特点,服装销售企业应该控制好自身的库存环节,采用不同的库存控制模型辅助库存作业。在提出了面向服装销售企业的明星广告效用及库存优选准则的基础上,借助一个较大型的算例,使用经典经济订货批量模型、典型时变需求模型、西尔弗-米尔启发式模型进行了分析,在分析过程中,也对明星广告效用调整之后的情形进行了研究。总的来说,库存优选准则取得了良好的效果,它能为服装销售企业的库存优化决策起到很好的参考。In view of characteristics of garment sales of strong seasonality, garment sales enterprise should control the inventory process itself, and use different inventory control models to aid the inventory work. Base on star advertising effectiveness and inventory optimization criterion oriented to the garment sales enterprise, by means of a larger example, analysis is performed by using the classical economic order quantity model and typical time-varying demands model and Silver ＆ Meal heuristic model, and in the process of analysis, the situation after the star advertising effectiveness is adjusted, is also studied. Generally, this rules achieved good results, and it can be a good reference to inventory optimization decision-making of garment sales enterprise.

关 键 词：服装销售企业 明星广告效用 库存优选准则 库存控制模型 

分 类 号：F253.4[经济管理—国民经济]