保险公司多元化经营对绩效的影响  

Effects of diversification on performance in China insurance industry

作　　者：王志芳[1] 张强春[2] 

机构地区：[1]山东财经大学经济学院,山东济南250014 [2]中国保监会山东监管局,山东济南250014

出　　处：《重庆大学学报（社会科学版）》2015年第5期107-115,共9页Journal of Chongqing University(Social Science Edition)

基　　金：山东省社会科学规划金融专项(12CJR12)

摘　　要：多元化经营是中国保险业发展的重要趋势,但多元化能否给保险企业经营绩效带来益处是值得探究的问题。以中国40家主要财产保险公司2007-2012年面板数据的实证分析表明,保险公司的产品多元化对经营绩效有负效应,而地区多化化对公司绩效的影响不显著;各险种的产业集中度对公司盈利影响不显著,但对盈利波动有一定影响;公司规模、保险资金投资运用率、负债率对公司业绩有明显正效应。为此,保险公司应积极推进专业化经营,并强化以盈利为导向,同时,在政策上应加快保险市场化改革,支持保险公司做大做强。Diversification is the important trend for the development of China＇ s insurance industry, but whether it could benefit the insurance company＇ s performance is a question worth exploring. The paper analyzes effects of corporate diversification on its performance using from Chinese forty insurance companies＇ panel data during the period 2007 -2012. The analysis shows that China＇ s property insurance company＇ s product diversification has a negative impact on performance, while geographic diversification＇ s impact on firm performance is not significant. The industry concentration effect on corporate earnings is not significant, but has a certain impact on the earnings volatility. The company size and investment ratio of insurance ~funds have positive impact on performance, while the equity capital ratio has significantly negative effects on earnings.

关 键 词：多元化 保险业 公司绩效 财产保险公司 

分 类 号：F842.4[经济管理—保险]