安徽民营电视产业的现代转型和可持续发展  

The Modern Transformation and Sustainable Development of Private TV Industry in Anhui

作　　者：刘远军[1] 

机构地区：[1]长江大学文学院,湖北荆州434023

出　　处：《长江大学学报（社会科学版）》2015年第9期57-61,共5页Journal of Yangtze University（Social Sciences Edition）

基　　金：教育部人文社会科学研究青年基金项目(11YJC860031)

摘　　要：在中国电视产业的社会化改革浪潮中,安徽民营电视产业得以萌芽并发展壮大;但在快速发展的同时,安徽民营电视产业还存在着如下不足:依附性强,议价能力低;人才匮乏,资金链条薄弱;粗放式经营,缺乏品牌意识。安徽民营电视产业如果能够紧跟安徽文化产业政策,立足安徽独特的文化资源,加快企业的现代转型,必然能走上可持续发展道路。In the social reform of China＇s TV industry tide, Anhui private TV industry sprout and grow,and form a certain cluster in Anhui cultural industry. With the rapid development of Anhui private TV industry,there are some problems as follows=strong attachment,low bargaining power;lack of talent, capital chain is weak;the extensive management,lack of brand awareness.Anhui private TV industry if be able to keep up with the Anhui culture industry policy,based on Anhui unique cultural resources,speed up the transformation of modern enterprises, they will be able to go on the road of sustainable development.

关 键 词：安徽 民营电视 现代转型 可持续发展 

分 类 号：G229.27[文化科学]