旅游景区“门票经济”的经济学分析及对策  

Economic analysis and its countermeasures of "ticket economy" in scenic spots

作　　者：周薇薇[1] 曹俊华[1] 胡晓峰[1] 

机构地区：[1]咸宁职业技术学院商学院,湖北咸宁437100

出　　处：《辽宁工程技术大学学报（社会科学版）》2015年第5期512-515,共4页Journal of Liaoning Technical University(Social Science Edition)

基　　金：咸宁职业技术学院校级课题(2015Y013)

摘　　要：针对旅游景区门票价格快速上涨问题,采用需求价格弹性理论对旅游景区所形成"门票经济"的表现及其利弊进行了经济学分析。研究表明,门票经济会导致门票价格畸高以及门票价格上涨刚性和涨价的随意性。提出治理"门票经济"的对策,包括制定合理景区定价规范、加强旅游景点服务培训、实行灵活多样的门票定价策略以及严格履行景区价格听证制度等。In view of rapid increase of ticket price at the scenic spots,demand price elastic theory is used to analyze the phenomenon of ＂ticket economy＂ at scenic areas and the pros and cons.The result shows that the ＂ticket economy＂ will lead to excessively high price of tickets and price rigidity and arbitrariness of price increase.The countermeasures are put forward including formulating the reasonable scenic spot pricing specification,strengthening the tourist service training,implementing the flexible pricing strategy and strictly performing the scenic spot price hearing system,etc.

关 键 词：旅游景区 门票经济 门票价格 需求价格弹性理论 定价策略 

分 类 号：F592[经济管理—旅游管理]