双渠道下服装生产-分销网络优化模型研究  

Study on optimization of clothing production-distribution network under dual-channel

作　　者：阳成虎[1] 林志云[1] 林梦男[1] 

机构地区：[1]福州大学经济与管理学院,福州350108

出　　处：《计算机工程与应用》2015年第19期219-225,共7页Computer Engineering and Applications

基　　金：国家社会科学基金青年项目(No.12CGL045);中国博士后科学基金(No.2013M531541);福建省高校杰出青年科研人才培育计划(No.JA12037S)

摘　　要：网络分销渠道与传统分销渠道的融合为服装企业解决高库存积压问题提供了有效途径。在分析不同渠道结构下的需求特征和生产模式的基础上,建立了双渠道下服装生产-分销网络的混合整数规划优化模型,分析了库存生产模式下网络分销渠道对传统分销渠道产品销售的影响。数值仿真的结果表明,企业可以充分利用网络分销渠道的优势,逐步拓宽产品销售渠道,整合两个渠道的资源优化生产-分销网络。The blending of traditional distribution channels and network distribution channels for clothing provides an effective way to solve the problem of overstock. The demand characteristics and production patterns are analyzed under different channel structures. Then a mixed integer programming model of the production-distribution network is built in the dual-channel environment. Furthermore, the network distribution channel＇ s impact on the product sales of traditional distribution channels under make-to-stock is analyzed. Numerical simulation results show that, the enterprise can take full advantage of network distribution channels, gradually broaden the sales channels, and integrate the resources of two channels to optimize production-distribution network.

关 键 词：双渠道 混合整数规划 生产-分销网络 

分 类 号：F253.9[经济管理—国民经济] TP393[自动化与计算机技术—计算机应用技术]