微博情绪与微博传播力的关系研究——基于24起公共事件相关微博的实证分析  

Relationship between Microblog Emotion and Diffusion Across Different User Types:An Empirical Study Based on 24 Public Events

作　　者：刘丛[1,1] 谢耘耕[1,1] 万旋傲[1,1] 

机构地区：[1]上海交通大学新媒体与社会研究中心

出　　处：《新闻与传播研究》2015年第9期92-106,128,共15页Journalism & Communication

基　　金：国家社会科学基金重点项目"微博微信公共事件网络社会情绪监测指标体系"(编号:13AZD092)的阶段性研究成果

摘　　要：不同类型用户的微博情绪特征对微博传播力有何影响?在2013年五大微博平台搜索量排名前300的公共事件中,随机选取24例公共事件作为研究样本,以新浪微博作为平台进行抽样,共抽取有效微博样本7114条。对所抽取微博的情绪种类、情绪强度、情绪针对主体、用户信息等进行编码,并记录微博的评论数、转发数等信息。研究发现:(1)微博不同情绪指向性有所不同;(2)蓝V、黄V及普通微博用户在情绪表达特征、表达方式上差异明显;(3)微博情绪与微博评论、转发数之间的关系密切且较为复杂。This study aims to explore the relationship between microblog emotions and information diffusion.A total of 7114 microblog messages on 24 popular public events were sampled from Weibo and analyzed.The sampled microblogs were coded into types of emotion,strength of emotion,subjects of emotion,microblogger profiles,comment count,and shared count.Results showed that(1) different types of emotion point to different subjects.(2) Verified and unverified users show differences in terms of emotion expression.(3) There is a complex relationship between microblog emotion and share and comment counts.Results of the study will provide relevant sectors with advice on the control and guidance of public opinion based on the empirical evidence.

关 键 词：微博情绪 信息传播 情绪强度 用户类型 

分 类 号：G206[文化科学—传播学]