曹路镇健身场所市场调查与改进对策  

作　　者：邹仲海[1] 桂蒙[1] 

机构地区：[1]上海金融学院工商管理学院,上海201209

出　　处：《时代报告（学术版）》2015年第12期337-337,344,共2页Time report

基　　金：项目编号：201411639002

摘　　要：随着经济和社会的不断发展，尤其是在上海这样的国际化大都市，人们在日常生活中的活动量减少，健康病增多，同时人们的健康意识增强，“花钱买健康”的观念逐渐深入人心，于是各种体育消费场所应运而生，而营利性健身场因其优质的服务和完善的配套设施成为了体育运动爱好者的好去处。我们通过问卷、访问、对数据进行统计和分析，对我们学校附近的健身场所的情况进行了了解，为如何提高曹路镇健身场所乃至上海市的健身场所发展提供参考意见。With the continuous development of economy and society, especially in the international metropolis such as Shanghai, people in daily life don＇t have much time to excercise, health diseases become common, and make people＇s health awareness increased, ＂spend money to buy health＂ concept is gradually popular, so all kinds of sports consumer sites came into being, and for-profit fitness field has become a good place for sports lovers because of its high quality service and perfect supporting facilities. We researched fitness sites near our school by using the questionnaire and interview, data statistics and analysis, and provide the reference opinion on how to improve the Caolu town gymnasium and fitness facilities development,even in Shanghai.

关 键 词：曹路镇 健身场所 经营现状 

分 类 号：G812.4[文化科学—体育学]