我国手机杂志APP现状与发展对策  

The Current Situation and Development Dtrategy of China Mobile Magazine APP

作　　者：单宁[1] 红云[1] 

机构地区：[1]南京大学出版社,江苏南京210093

出　　处：《无线互联科技》2015年第14期91-92,96,共3页Wireless Internet Technology

摘　　要：文章首先对我国手机杂志APP的发展现状和存在的问题进行阐述和分析,在此基础上提出我国手机杂志APP在未来发展中应注重品牌延伸化、个性化定制出版、盈利模式优化和优质用户体验的构建等对策。Based on expounding and analyzing the development status and problems of mobile magazine APP in our country, this article puts forward that the development of China＇s mobile magazine APP should focus on brand extension, personalized custom publishing, proift model optimization and the construction of the high-quality user experience in the future.

关 键 词：手机杂志 APP 大数据 定制出版 

分 类 号：G237.5[文化科学] TP311.56[自动化与计算机技术—计算机软件与理论]