网络集体行动的意义建构——基于斯图亚特·霍尔的编码-解码理论的分析  

Meaning construction of cyber collective actions: An analysis based on Stuart Hall's encoding-decoding theory

作　　者：梅梅[1,2] 何明升[3] 

机构地区：[1]哈尔滨工业大学经济与管理学院,黑龙江哈尔滨150001 [2]东北林业大学文法学院,黑龙江哈尔滨150040 [3]华东政法大学社会发展学院,上海201620

出　　处：《南京邮电大学学报（社会科学版）》2015年第3期24-29,共6页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家社会科学基金重大项目(12&ZD083);教育部人文社会科学研究项目(12YJA840001);中央高校基本科研业务费专项资金项目(HIT.HSS.201226);中央高校基本科研业务费专项资金项目(DL12BC20);黑龙江哲学社会科学规划课题(12D080)

摘　　要：网络集体行动的产生依赖于行动者对于"事件"的意义建构。运用斯图亚特·霍尔的编码-解码理论分析网络集体行动的意义构建具有一定的解释力。网络环境下,信息发起者、行动参与者与媒体相互影响,对事件进行着动态性的编码和解码,不断地赋予事件以意义。网络集体行动的意义构建中很难截然分开编码者和解码者,事件的编码经过多主体的共同努力,而解码方式呈现多元化。网络行动者在彼此的互动中不断地构建并完善事件的意义,推动着集体行动的发展。The occurrence of cyber collective actions depends on how cyber actors construct the meaning of ＂events＂. Stuart Hall＇ s theory of encoding and decoding has certain explanatory power in analyzing the process of meaning construction of cyber collective actions. Under the cyber environment, the information publisher, action participants and media have a mutual influence, dynamically encoding and decoding the events, and constantly giving meaning to them. It is difficult to distinguish clearly who the encoder or decoder is in the process because the encoding is done by multi-agents＇ efforts and that the decoding mode is also diversified. Cyber actors in their interaction constantly build and complete the significance of the event, promoting the development of the collective actions.

关 键 词：网络集体行动 意义建构 编码 解码 

分 类 号：C912.6[经济管理]