脆弱的信任:危机中信任的损坏与恢复  

The Fragile Trust: Damaging and Restoring Trust under Crisis

作　　者：雷宇[1] 

机构地区：[1]广东财经大学会计学院

出　　处：《广东财经大学学报》2015年第5期4-15,共12页Journal of Guangdong University of Finance & Economics

基　　金：国家社会科学基金青年项目(13CGL053);广东省自然科学基金自由申请项目(2015A030313627);广东省高等学校优秀青年教师培养计划项目(Yq2013083)

摘　　要：信任的脆弱性是指增进信任比损害信任更为困难,这一现象在现实社会中广泛存在。物理学中的熵增原理、心理学中的损失规避理论、从中国本土社会学中提炼出的中国人信任特征共同构成了信任脆弱性的理论基础。构建相关理论框架进行分析可发现,增进信任因素和损害信任因素在效果上具有"非对称性",以"圣元奶粉事件"为背景的实证研究支持了这一理论预期。信任的脆弱性警示各类行为主体一定要珍惜他人对自己的信任。通过法律制度、内部控制和诚信道德建设,可在一定程度上修复脆弱的信任。＂The fragility of trust＂is the common social phenomenon that improving trust is more difficult than damaging trust. The principle of increase of entropy in physics,the theory of loss aversion in behavioral economics and psychology,and Chinese trust characteristics in Chinese indigenous sociology together form the theoretical foundation for the fragility of trust. The paper constructs a theoretical framework for the fragility of trust,and assumes that the effects of factors of improving and damaging trust are asymmetric. Based on the theory,it conducts an empirical study in the background of Synutra milk powder event,and the results support the theory. ＂The fragility of trust＂warns that all kinds of behavior subject must cherish the trust of others. It also finds that legal institution,internal control and integrity morality can restore the fragile trust.

关 键 词：信任 信任的脆弱性 增进信任 损害信任 “圣元奶粉事件” 

分 类 号：C912.6[经济管理]