基于信息不对称理论构建赣南脐橙多层次销售渠道  

Construction of the Multi-level Marketing Channel of Gannan Navel Orange Based on Information Asymmetry Theory

作　　者：胡淑琴[1] 张其富[2] 

机构地区：[1]赣南师范学院商学院,赣州341000 [2]江西应用技术职业学院工商管理系,赣州341000

出　　处：《价值工程》2015年第32期240-241,共2页Value Engineering

基　　金：赣南师范学院校级课题"赣南脐橙销售渠道创新研究";项目编号:43

摘　　要：本文认为应以脐橙的信息化和信息对称为基础构建多层次销售渠道,以不同的销售渠道满足不同消费者的消费能力与欲望,使消费者与生产者在高中低各个销售渠道层次上实现供求平衡。最终,让农户获取更高的利润,消费者获取更高的价值。This paper thinks that the multi-level marketing channel should be constructed on the basic of the information and information symmetry of the navel orange, the different consumers＇ spending power and desire should be satisfied by the different marketing channels to achieve the balance of supply and demand of the consumers and producers in various marketing channels, and let the farmers get higher profits and the consumers get more value.

关 键 词：赣南脐橙 信息不对称 多层次销售渠道 

分 类 号：F326.1[经济管理—产业经济]