为农民而设计——以家电下乡产品为例  

Design for the Peasantry: Taking Household Electrical Appliances for Example

作　　者：李婧瑜[1] 罗高生[2] 

机构地区：[1]云南农业大学建筑工程学院,云南昆明650201 [2]新余学院抱石美术学院,江西新余338004

出　　处：《云南农业大学学报（社会科学版）》2015年第5期51-53,83,共4页Journal of Yunnan Agricultural University(Social Science)

摘　　要：描述了家电下乡产品的设计无视农民需求带来的诸多问题,提出了"为农民而设计"的观点。分析了家电下乡产品只有从根本上适应农民的生活环境、生活方式、文化传统、消费期望等状况时,才有可能重新获得市场认可。文章结合案例论述了为"农民而设计"的四个方面:功能上的增与减、外观中看与功能好用、便于农民识别与操作以及针对不同地区环境功能作适当调整。This paper illustrates the problems arising from fact that the design for household electrical appliances ignores the need of peasantry,it proposes the concept of＂design for the peasantry＂,meanwhile it analyses that only when household electrical appliances profoundly satisfy the living environment,cultural traditions and consuming expectations among peasantry,can those appliances be accepted by the market. This paper by combining the case study,states the four aspects of ＂design for the peasantry＂： addition and reduction in functions; combination of appearance and function; easy recognition and operation for peasantry; and proper adjustment on functions in according to different regional environments.

关 键 词：家电下乡产品 农民需求 市场认同 

分 类 号：F328[经济管理—产业经济]