青奥会与高校体育软实力提升  

The Youth Olympic Games and Sports Soft Power Promotion

作　　者：樊启学[1] 张健 

机构地区：[1]无锡城市职业技术学院体育部,江苏无锡214163 [2]江南大学体育部,江苏无锡214122

出　　处：《四川体育科学》2015年第5期4-7,43,共5页Sichuan Sports Science

基　　金：教育部人文社会科学研究规划基金资助项目(14YJA890019);国家体育总局体育文化发展中心研究项目(1214TYWHZ134)

摘　　要：以文献资料法和逻辑分析法为主要研究方法,遵循软实力研究的逻辑结构,结合青奥会体育、教育与文化结合的赛事理念,明确界定了高校体育软实力的基本含义与实际载体。在此基础上提出了青奥会对提升高校体育软实力的价值所在:青奥会的理念是高校体育软实力的精神源泉;青奥会赛事是高校吸引力、影响力的载体;青奥会明星是高校的形象名片;青奥会体育场馆是高校形象标志、文化聚集地;青奥会精神的启迪与感染是带动高校健康的资本动力、观念文化催化剂。最后就青奥会影响下高校体育软实力的提升策略进行了论述。Documentary and logical analysis as the main research method, following the logic structure of soft power research, combining with the Youth Olympic Games sports, the combination of education and culture concept, define the basic meaning of the university sports soft power and the actual carrier. On the basis of this puts forward the Youth Olympic Games to enhance the value of university sports soft power： the concept of Youth Olympic Games is the spirit of university sports soft power source; Youth Olympic Games event is the carrier of attraction and influence of colleges and universities; Youth Olympic Games is the star image card; Youth Olympic Games stadiums is a symbol of colleges and universities, cultural hub; Youth Olympic Games spirit of enlightenment and infection drives college health concept of capital power, culture is the catalyst. Finally of university sports soft power under the influence of Youth Olympic Games promotion strategies are discussed.

关 键 词：青奥会 高校体育 软实力 提升 

分 类 号：G811.21[文化科学—体育学]