江苏体育赛事经济研究  

Tournament-based Economy in Jiangsu

作　　者：袁野[1] 张明[1] 董新风[1] 

机构地区：[1]南京体育学院,江苏南京210014

出　　处：《南京体育学院学报（社会科学版）》2015年第4期13-24,共12页Journal of Nanjing Institute of Physical Education

基　　金：江苏省社会科学基金项目研究成果(编号:11TYB001)

摘　　要：江苏体育赛事主要区分为以计划经济为主要形式的体育赛事和以市场经济为主要形式的体育赛事两大类,赛事经济的投资渠道主要来自于政府行政主管部门体育产业引导资金和社会资金投入。江苏体育赛事经济的经营模式是以政府行政主管部门为主要经营单位,专业体育赛事企业很少介入运营和管理。江苏体育赛事产品主流体育项目不多,参赛的世界一流运动员较少,缺乏策划、包装,媒体关注度不够,使其赛事的经济价值和效益低下,虽然江苏举办的体育赛事数量很多,但高品质、重量级的体育赛事偏少。江苏体育赛事经济需要转变观念,重视办赛的经济价值,借鉴北京、上海的成功经验,推动江苏体育赛事经济有质的改变。Tournaments in Jiangsu are mainly divided into two categories： the planned-economy type and the market type. The investment for tournaments is mainly from the sports industry guiding capital of government administrative departments and social capital The business model of tournament-based economy is one in which the business is mainly run by the administrative department of the government,with little involvement of specialized tournament businesses. Mainstream sports products and world-class athletes in Jiangsu are few,,lacking in planning,packaging,and media attention. This results in low economic value and benefits of tournaments. Jiangsu sees numerous sporting tournaments held in the province,but not high-quality and heavyweight ones. Therefore,a new perspective is necessary for running sports tournaments： the economic value of the tournaments. In doing this,Jiangsu can learn from the successful experience of Beijing and Shanghai.

关 键 词：体育赛事经济 体育赛事产品 赛事经济投资渠道 赛事经济经营模式 

分 类 号：G80-5[文化科学—运动人体科学]