雾霾对来京旅游者风险感知及旅游体验的影响——基于结构方程模型的中外旅游者对比研究  

The Impact of Smog on Risk Perception and Satisfaction of International and Domestic Tourists in Beijing

作　　者：李静[1] Philip L.PEARCE 吴必虎[1] Alastair M.MORRISON 

机构地区：[1]北京大学城市与环境学院旅游研究与规划中心,北京100871 [2]澳大利亚詹姆斯库克大学商业法律与政府管理学院 [3]美国普渡大学酒店与旅游管理学院,印第安纳西拉法叶47907

出　　处：《旅游学刊》2015年第10期48-59,共12页Tourism Tribune

基　　金：国家自然科学基金项目"城郊旅游综合体(TCAC)形成机制与发展模式研究"(41271151)资助~~

摘　　要：2013年以来,中国雾霾业已成为国际性议题。文章从旅游者感知的视角出发,探究雾霾对旅游的影响,设计了旅游者雾霾风险感知量表,并借助SEM模型验证了雾霾感知、风险感知、满意度和忠诚度间的结构关系,且在通过模型稳定性检验的基础上,利用均值结构模型比较了中、外旅游者的雾霾感知、风险感知、满意度及忠诚度水平。结果证实:旅游者对雾霾旅游损害的感知主要体现在危害健康、破坏情绪、损害照片品质、降低景点吸引力和可游性等方面。雾霾风险感知会提升旅游风险感知的整体水平,并降低满意度;高旅游风险感知对满意度有负面影响;满意度对忠诚度的积极贡献在雾霾情境中得以验证;同时,雾霾感知和风险感知都借由中介变量间接削弱忠诚度。另外,除了满意度水平无显著差异外,外国旅游者的雾霾感知、风险感知和忠诚度水平均低于中国人。Frequent natural disasters and epidemic diseases have sparked off an obvious concem over health and safety issues among the public all over the world. Public panic is further enhanced by intense media coverage on such events. Tourism is susceptible to crises because of the optionality and instability of tourist consumption. A considerable number of potential visitors would avoid to visiting certain destinations as they are not assured of enough levels of safety or health. Others would visit but their behaviours and experiences will change owing to higher level of risk perception. The smog or air pollution condition in most city of China has sparked off an intense concern to the public not only in China but also internationally. This research aims at answering the question： ＇whether smog condition has exerted effects on tourists＇ risk perception, travelling satisfaction or loyalty to Beijing as a travelling destination＇ by exploring the perceptions of on-site international and domestic tourists towards the smog in Beijing. The characteristics of tourists＇ concern over smog condition were explored by interviewing visitors who finished their trips and were about to leave Beijing. Based on the content analysis of the interviewing materials, as well as the review on studies on human attitudes and responses towards air pollution and tourist perception on health related risks, possible concerns were identified. Afterwards, a scale measuring the degree of tourists＇ concern over smog conditions was developed. Scales evaluating tourist risk perception, satisfaction and loyalty were drawn from previous research. Comprehensive literature review laida solid foundation to the hypothesised model showing correlations among latent variables. A structural equation model was adopted to test the links among smog concern, risk perception, trip satisfaction and destination loyalty. Additionally, on the premise of cross-group invariance of the model, standardised means of latent variables were compared between internationa

关 键 词：雾霾 旅游风险感知 满意度 忠诚度 结构方程模型 

分 类 号：X51[环境科学与工程—环境工程] F592[经济管理—旅游管理]