服饰品牌的娱乐营销模式探究  

Research on the Entertainment Marketing Mode of the Clothing Brand

作　　者：颜晓茵[1] 刘子嫣[2] 

机构地区：[1]浙江纺织服装职业技术学院时装学院,浙江宁波315211 [2]浙江传媒学院文学院,浙江桐乡314503

出　　处：《浙江纺织服装职业技术学院学报》2015年第3期38-42,共5页Journal of Zhejiang Fashion Institute of Technology

摘　　要：服饰作为日常消费品,其品牌的影响力是唤起消费者重复消费的动力。如今娱乐营销已成为特别的营销手段和经营理念,并以其不可比拟的优势被广泛应用到服饰营销实践中。本文对服饰娱乐营销的模式进行了分析和研究,并对其发展提出了自己的一些看法。As clothing is daily consumer goods, the influence of the brands is the power to stimulate consumers＇ repeated consumption. Now entertainment marketing has become a special marketing tool and business philosophy, and its incomparable advantage has been widely used in apparel marketing practice. This paper analyzes and studies the mode of the clothing entertainment marketing, and puts forward some ideas for the development.

关 键 词：服饰品牌 娱乐 营销模式 

分 类 号：F768.3[经济管理—产业经济]