移动用户景区关注度网络结构测量——以西南地区国家5A级旅游景区为例  

The Network Structure Measurement of Mobile User Attention Degree on Tourism Resorts——Take National 5A Tourism Attractions in Southwest China as Examples

作　　者：杨路明[1] 王德彬[1] 刘莎[1] 

机构地区：[1]云南大学工商管理与旅游管理学院

出　　处：《江西科技学院学报》2015年第3期56-61,共6页Journal of Jiangxi University of Technology

基　　金：云南大学第七届研究生科研创新项目“智慧旅游背景下景区对游客管理模式创新研究”(No.YNUY201429)

摘　　要：利用移动终端进行旅游景区信息搜索已越来越普遍，移动用户对旅游信息的搜索数据构成了移动用户对景区关注度的信息网络。通过百度指数得到了移动用户对我国西南地区26个国家5A级景区的关注度数据，并构建了关注度网络．运用社会网分析方法对移动用户景区关注度网络进行了中心性测量、凝聚子群测量和结构洞测量，分析结果表明。移动用户景区关注度网络存在中心性偏低、凝聚子群密度小和”桥”的作用不明显等问题，最后结合实际给出了相关建议。It is more and more popular to search tourism information by using mobile terminals, and the tourism information data searched by mobile users constitutes the network of their attention on tourism resorts. We got the searching data of 26 National 5A Tourist Attractions in Southwest China through the Baidu Index and constructed the network of attention. Through social network analysis, we performed centricity measurement, cohesion subgroup measurements and structural holes measurement. Results show that the centricity of mobile users＂ attention degree network is relatively low, the density of cohesion subgroup is relatively small and the ＂bridge＂ role is not obvious. Finally, we put forward some relevant suggestions.

关 键 词：移动用户 关注度 西南地区 5A级景区 整体网 

分 类 号：D912.5[政治法律—民商法学]